The HP Latex 730 powers every job at 30 Cent Print in Lawton, Oklahoma. See what makes this different and why it will matter for your upcoming print project.
If you’ve ever walked past a sharp, color-popping banner or a vehicle wrap that looked like it was painted on, there’s a good chance serious equipment was behind it. At 30 Cent Print in Lawton, Oklahoma, that equipment is the HP Latex 730. This is a professional wide-format printer that Tommy and Mike run every day to produce vehicle wraps, banners, wall murals, and custom signage for businesses across Southwest Oklahoma.
You don’t need to know how it works to order from us. But understanding a little about what’s running your jobs can help you see why the output looks the way it does, and why it holds up the way it does.
What’s Running Your Jobs at 30 Cent Print?
The HP Latex 730 is a wide-format printer built for professional sign shops and print production environments like ours. It prints up to 64 inches wide, accommodating a lot of our local orders. This handles everything our customers need, from self-adhesive vinyl and banners to wall coverings, canvas, mesh, and fabric. That wide range of compatible materials is one of the things that makes it so useful for the shop, where someone coming in needs a truck wrap and the next person needs an interior office mural.
This printer is a large-format machine. It’s designed to produce prints you’d put on walls, windows, vehicles, and outdoor signage (not just paper). If you’ve ever ordered a custom print somewhere and gotten something that looked faded within a few months, there’s a fair chance it didn’t come off a printer like this one.
Why Does the Ink Process Matter for Your Project?
The “latex” in HP Latex refers to the ink chemistry, not a rubber material. The HP Latex inks we use are water-based. That makes them a pretty interesting alternative to older solvent-based inks that required heavy ventilation and came with a sharp chemical smell. The inks used in the 730 series are UL ECOLOGO certified, contain no hazardous air pollutants, and produce odorless prints.
That matters to you for a couple of reasons. First, it means the shop smells like a shop should… not a chemical plant. Second, it means your prints are safe for indoor spaces.
Why Does the HP Latex 730 Produce Better Print Quality?
Our HP Latex 730 uses a multi-cartridge ink system with cyan, magenta, yellow, black, light cyan, light magenta, an optimizer, and an overcoat layer. That overcoat adds a layer of protection to the finished print, improving a product’s scratch resistance and outdoor durability. It delivers our clients a level of scratch resistance that’s comparable to hard-solvent inks (which have traditionally been the go-to for outdoor signage).
For Southwest Oklahoma summers, that’s more than nice-to-have. It’s why your customized banner will still be looking good in August. And the range of ink channels gives your finished print the depth and color accuracy you’d expect from something twice the price.
Do Latex Prints Last Outdoors?
Latex prints do last exceptionally outdoors. The combination of the ink chemistry and the overcoat layer means these prints hold up against the elements. That holds true whether it’s a banner on a storefront or a wrap on a work truck.
Prints also come out of the printer fully cured and ready for finishing. This allows jobs to move straight from printing to lamination or installation. Turnaround times are kept tight, and your order doesn’t sit around waiting to dry before Tommy and Mike can finish it.
What Kinds of Print Jobs Does the HP Latex 730 Handle?
This printer can handle a wide variety of jobs. At 30 Cent Print, we run the HP Latex 730 across a large range of projects every week. That includes:
- vehicle graphics and wraps for trucks, cars, and fleet vehicles
- interior wall decor and murals for offices, retail spaces, and restaurants
- banners for events, grand openings, and outdoor advertising
- custom decals and posters
- floor graphics and window graphics
Is the HP Latex 730 Good for Vehicle Wraps?
This is one of the reasons 30 Cent Print invested in this printer specifically. Vehicle wraps require vibrant, consistent color, a lasting finished print, and output that conforms to curved surfaces without the ink cracking. The combination of ink quality, overcoat protection, and material compatibility checks all of those boxes.
For a vehicle that’s going through car washes, sitting in summer heat, and racking up highway miles, this overcoat is what keeps your wrap looking like new a year later.
Does the Printer You Use Actually Matter for Your Business?
The printer you use makes a big difference. Two shops can print the same file and produce very different results depending on their equipment, ink, and finishing process. The machine matters, but so does the person running it. We know the HP Latex 730 inside and out, which means we also know when a file needs adjusting before it hits the printer. This means you’ll never end up with something that looks wrong at full size.
If you’ve got a print project in Lawton or anywhere across Southwest Oklahoma, call us at (833) 302-3687. We are happy to walk you through what the machine can accomplish for your specific project!
TL;DR – All About Our HP Latex 730
- 30 Cent Print runs a professional 64-inch HP Latex 730 to produce banners, vehicle wraps, wall decor, vinyl signage, and more. All right here in Lawton, OK.
- HP Latex inks are water-based, odorless, and UL ECOLOGO certified.
- Prints come out fully cured and ready for finishing, which keeps turnaround times short.
- The overcoat layer adds durability for outdoor and vehicle applications.
- This equipment is run daily for customers across the region, from Duncan, to Altus, to Chickasha and Anadarko.